My ten weeks of placements start next Monday! First I’m at Golley Slater who sponsored the Digital Advertising Dave McKean Award that I won. Then I’ve got the four placements I won from the B-Hive Competition; during August I’m at Freestyle Interactive and Clusta, and during September I’m at One Black Bear and Made Media. I’ll be posting on here every week with how I’m getting on at them, so watch this space. ;)
@wegrowcherries is portfolio site showcasing Birmingham Institute of Art and Design, BA (Hons) Visual Communication third year students work (Including my own work). Theres some great work currently being uploaded through all aspects of Visual Communication. Everyone should take a look and if your in Birmingham between 13th June and 18th June be sure to head down to BIAD to come look at our degree show.
My business cards arrived yesterday. I ordered these done on Moo.com. They are excellent quality. And they come in a nice little box too. I’d definitely recommend it to anyone who wants business cards doing.
Here are the finals for my third (and last!) part of my Final Major Project. They are a little small and blurry on here, so visit my portfolio on www.shownd.com/j_flavell to see them better. The other two were competition briefs and this is my own self initiated one. It is an online campaign that sees Cheerios joining up with the upcoming London 2012 Olympic Games and moving in a new direction to attract a different audience. The website aims to engage teenagers and young adults while deeply promoting the Cheerios brand, highlighting the issue of its ability to kill cholesterol in the body. As cholesterol isn’t just a concern for adults. Young people should form good habits early on regarding their diet.
I was interviewed by Gemma Bent over at Midlands Media News about B-Hive a couple of weeks back. She was very nice and asked me about my thoughts on the B-Hive competition, what advice I’d give people who want to go into the graphic and digital design industry, and what I think I hope to gain from the placements I won, etc. You can listen to it here. I hate my voice though!!
This is my entry for the Green & Black’s brief for the YCN competition. I have created an online campaign for Green & Black’s called ‘Bigger Smiles’. This idea stemmed from the fact that ”Green & Black’s Maya Gold, the first British Fairtrade product, is more than an organic chocolate bar - it is the livelihood for the whole district of Belize.”
For each bar of Green & Black’s that you buy, I have included within the packaging, a piece of a paper that has a random cocoa farmer’s story. The consumer is encouraged to visit the website to follow a monthly diary of that particular cocoa farmer’s life. This is achieved with the use of a unique code printed on the paper within the packaging. The smile on the top left corner of the website gets bigger as more contributions are made throughout the length of the campaign.
The goal of campaign is to communicate the difference the consumer is making to the cocoa farmer’s livelihood by purchasing a bar of Green & Black’s.
— Information within packaging — Logo design — Illustration — Web design — Online banner advertising — Facebook, website & blog widgets — Poster advertising
I was limited to the amount of images I could put up here, so visit my portfolio http://shownd.com/j_flavell to see them all.
I have decided to share the work I did for the B-Hive competition with you. I strived to create a website that engages, interacts, and excites. It reflects the diversity of Birmingham, communicating the variety of food cuisines it offers. The unique selling point of the website is a game that replicates the addictive gameplay of Bejeweled. I felt this game would be ideal as it takes little skill to learn but is challenging enough to keep players fixated on the website. The game’s design was also appropriate as it allowed me to reuse the food cuisine icons from the main part of the website for the “jewels”. If the user reaches a required amount of points, they are rewarded with vouchers. I felt the vouchers concept would give them a reason to play the game and also create a buzz around the website and Birmingham’s restaurants.
It was the awards night last Wednesday and I’m proud to say that I was the runner up of the digital category and won paid placements this summer at Freestyle Interactive, One Black Bear, Clusta, and Made Media. I’m so excited about them! I want to thank the judges, Ollie Purdom, and the rest of the B-Hive team for the fantastic opportunity.
This is is my typeface Delicate Bars and promotional poster. The theme for this typeface is Typewriter. The tall, tightly condensed letters of the typeface was inspired by typebars. The slanted letters in the poster represent jammed typebars.
I’ve been looking into sustainable campaigns for my research for the Green & Black’s project. The following is a campaign that Innocent Drinks did called “Buy One Grow One Tree”. I really like this campaign. It’s a simple concept but it’s desirable for both the brand and their consumers. I might consider going in the social media website direction for the Green & Black’s project.
This one is Haagen Daz’s “Loves Honey Bees” campaign. It aimed to raise awareness of the issue of dying honey bees, and drive consumer action to help save them.